Meet the Bum Bumz Squad — Plush With Personality
We’re Bum Bumz — the collectible plush crew known for round bums, big hearts, and licensed friends you already love. Every character in our lineup is designed to be squished, styled, and shelved together.
The Bum Bumz Everyone’s Adding to the Shelf
Eight of our most-hugged Bum Bumz plush, from licensed character crossovers to original squad members. Every one of them is Amazon-ready.
Hello Kitty Bum Bumz
Our sweetest licensed crossover — the Hello Kitty Bum Bumz plush every collector asks for by name.
Shop on Amazon
Strawberry Shortcake Bum Bumz
Berry-bright and berry-huggable — Strawberry Shortcake in true Bum Bumz form.
Shop on Amazon
Bum Bumz by Russ Original
The signature original Bum Bumz plush by Russ — the one that started the whole squad.
Shop on Amazon
Bum Bumz Plush New Release
Hot off the design table — the newest character joining the Bum Bumz plush lineup this season.
Shop on Amazon
Bum Bumz Food Squad
Our foodie characters — pizza, donut, taco and friends — reimagined the Bum Bumz way.
Shop on Amazon
Bum Bumz Animal Squad
Cuddly critters designed the Bum Bumz way — soft, stackable and shelf-ready.
Shop on Amazon
Bum Bumz Mini Clip-Ons
Pocket-sized Bum Bumz that clip to bags, keys and pencil cases — the whole squad, portable.
Shop on Amazon
Bum Bumz Starter Bundle
A ready-to-gift starter set — a great way to kick off a Bum Bumz plush collection in one click.
Shop on AmazonThree Ways Into the Bum Bumz Universe
Whether you’re chasing licensed crossovers, brand-new drops, or the full plush lineup, each Bum Bumz collection has its own door in.
Round Bums, Big Personalities, One Growing Squad
Bum Bumz started with a simple idea: what if every character — from a slice of pizza to your favorite licensed icon — got the same signature squishy bottom and expressive little face? That silly, huggable format is what turned Bum Bumz plush into a collectible worth chasing.
Every character we design gets the same treatment: cuddle-first proportions, embroidered features, and a personality that earns its spot on the shelf. That’s why the community keeps growing — and why every new Bum Bumz drop feels like meeting a friend, not just adding a plush.
- FormatCollectible Plush
- SignatureThe Round Bum
- SquadOriginals + Licensed
- Where to ShopAmazon & Retail
Learn what makes a Bum Bum a Bum Bum or dive into how to start collecting.
Three Things That Make a Bum Bum a Bum Bum
Not every collectible plush is a Bum Bumz. Here’s what we build into every single one.
The Signature Squishy Bum
The whole line starts with the bum — a rounded, weighted bottom that lets each Bum Bumz sit up on its own, stack neatly, and hug like nothing else. It’s the detail collectors spot from across the room.
Characters You Already Love, Reimagined
From Hello Kitty Bum Bumz to Strawberry Shortcake Bum Bumz, our licensed collaborations take icons you grew up with and give them the round-bum treatment. Same personality, softer form.
Built to Be Collected
Every Bum Bumz drop is designed to live next to the last one. Consistent scale, coordinated design language, and a squad that keeps expanding — so your shelf tells a story instead of holding a pile.
Why Bum Bumz Collectors Keep Coming Back
Thousands of Bum Bumz fans have shelved, gifted and hugged their way through the lineup. Here’s what they say.
Loved by thousands of verified Bum Bumz shoppers
“Bought the Hello Kitty Bum Bumz for my daughter’s birthday and it hasn’t left her side since. The little bum really does make it — it sits up right next to her pillow every night.”
“I’m 32 and I collect Bum Bumz plush. No shame. The Strawberry Shortcake one lives on my desk and the food squad is running my shelf. Perfect little size.”
“Started with one Bum Bumz by Russ and now we’re at eleven. My kid remembers each of their names. Super soft, well-stitched, and honestly cuter in person than online.”
Everything New Collectors Want to Know
The most-asked questions about Bum Bumz plush, from what they are to how to keep the squad happy.
Bum Bumz are a line of collectible plush known for their signature round, weighted bottoms — the “bum” that lets each one sit up on its own. The squad includes original characters and licensed crossovers like Hello Kitty Bum Bumz and Strawberry Shortcake Bum Bumz. Full breakdown on what are Bum Bumz.
The Bum Bumz lineup keeps growing across original squads (food, animal, mini clip-ons) and ongoing licensed drops. See the full running count and character list on how to collect Bum Bumz.
You can shop the Bum Bumz plush lineup on Amazon and through select retail partners. Our where to buy Bum Bumz guide breaks down every official channel and what’s usually in stock where.
Short answer: no. Bum Bumz plush aren’t designed to be microwaved or heated. For full care and safety notes, see our Bum Bumz care and safety guide.
Our licensed lineup includes Hello Kitty Bum Bumz, Strawberry Shortcake Bum Bumz, and additional character collaborations we release throughout the year. Browse the full crossover shelf on our licensed characters collection.
Bum Bumz plush are soft, huggable and shelf-friendly, which makes them a favorite for kids and adult collectors alike. Always check the age recommendation on the specific product listing before gifting to very young children.
Start Your Bum Bumz Squad Today
One plush becomes two, two becomes a shelf. Jump into the Bum Bumz universe on Amazon and pick your first favorite — the round bums are waiting.
Shop Bum Bumz on Amazon