Privacy Policy

At Bum Bumz, we believe your privacy deserves the same care we give to every collectible plush character we showcase. This Privacy Policy explains how we collect, use, protect, and share your information when you visit our site, sign up for our newsletter, or interact with our content about licensed character plush, new releases, and collecting tips.

We are committed to transparency and compliance with privacy regulations including GDPR (European Union), CCPA/CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), and UCPA (Utah). Whether you’re browsing Strawberry Shortcake BumBumz or Hello Kitty BumBumz collections, your data is handled responsibly.

Information We Collect When You Shop Bum Bumz

Information You Provide Directly

When you interact with Bum Bumz, you may choose to share information with us, including:

• Newsletter signups: Your email address when you subscribe to Bum Bumz updates about new plush releases, licensed character drops, and collecting guides
• Contact forms: Name, email, and message content when you reach out with questions about product availability, care instructions, or collecting strategies
• Survey responses: Feedback about which characters you collect, what licensed collaborations you’d like to see, and how you discovered Bum Bumz

Information Collected Automatically

When you visit our site to browse collectible plush collections or read about microwave safety and care, we automatically gather:

• Device and browser data: Your browser type, operating system, device identifiers, and screen resolution
• IP address and location: Approximate geographic location (city/region level) to understand where Bum Bumz collectors are based
• Usage patterns: Pages you visit (like licensed character collections or how-to guides), time spent on each section, links you click, and navigation paths through product categories
• Referral sources: Which site or search term brought you to Bum Bumz—whether you searched “hello kitty bum bumz” or clicked a social media link

Information From Third Parties

We receive data from partners who help us run Bum Bumz and connect you with collectible plush products:

• Amazon Associates tracking: As an Amazon Associate, we earn from qualifying purchases when you click our affiliate links. Amazon shares aggregate conversion data (not personal purchase details) so we can understand which product features resonate with collectors
• Analytics providers: Google Analytics and similar tools provide aggregated insights about visitor behavior, popular content (like Strawberry Shortcake guides vs. general collecting tips), and site performance
• Email service providers: Our newsletter platform tracks open rates, click-through rates, and engagement metrics to help us send relevant updates about new Bum Bumz releases

How Bum Bumz Uses Your Information

We use the information we collect to create a better experience for plush collectors:

• Deliver requested content: Send newsletter updates about new licensed character plush, answer questions about product availability, and provide collecting guides tailored to your interests
• Improve our content: Analyze which guides (like “How to Collect BumBumz” or “Are BumBumz Microwave Safe”) are most helpful, which product categories get the most attention, and where we should focus future content
• Personalize recommendations: Show relevant product features based on your browsing—if you’ve explored Hello Kitty collaborations, we might highlight similar licensed character releases
• Maintain site functionality: Ensure the Bum Bumz site loads properly across devices, troubleshoot technical issues, and optimize page speed for collectors browsing on mobile
• Comply with legal obligations: Respond to lawful requests, enforce our Terms and Conditions, protect against fraud, and maintain records as required by applicable law
• Analyze affiliate performance: Understand which product categories (collectible plush vs. licensed characters) drive the most interest so we can refine our Amazon Associates strategy

Cookies and Tracking Technologies at Bum Bumz

Like most sites showcasing collectible products, we use cookies and similar technologies to remember your preferences and understand how you interact with Bum Bumz content.

Types of Cookies We Use

• Essential cookies: Required for basic site functions like secure connections, page navigation, and remembering your cookie consent preferences. These cannot be disabled without breaking core functionality.
• Analytics cookies: Google Analytics and similar tools track page views, time on site, bounce rates, and popular content. We use this data to see whether collectors prefer detailed product guides or quick reference pages about licensed characters.
• Advertising cookies: Amazon Associates and other affiliate platforms may set cookies to track clicks from Bum Bumz to product pages. This allows us to earn commissions and helps advertisers measure campaign performance.

Managing Your Cookie Preferences

You control cookie settings through your browser. Most browsers let you block or delete cookies, though this may limit site functionality. Here’s how to manage cookies in popular browsers:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions

Blocking analytics cookies means we won’t know which Bum Bumz guides are most valuable to collectors, but you can still browse all content freely.

How We Share Information About Bum Bumz Visitors

We do not sell your personal information. We share data only in specific, limited circumstances:

Service Providers

Third-party vendors help us operate Bum Bumz and deliver content to collectors. These partners process data on our behalf under strict contracts:

• Email marketing platforms: Store your email and manage newsletter delivery for Bum Bumz updates about new plush releases
• Analytics providers: Process aggregate usage data to generate reports on popular content, traffic sources, and visitor behavior patterns
• Hosting and infrastructure: Store site files, images of collectible plush products, and serve web pages to your browser

Affiliate Partners

When you click a Bum Bumz link to an Amazon product page, Amazon receives your click data and may set tracking cookies. As an Amazon Associate, we earn from qualifying purchases but do not receive your personal purchase details—only aggregate conversion statistics.

Legal Requirements

We may disclose information if required by law, court order, subpoena, or government request, or to protect the rights and safety of Bum Bumz, our visitors, or the public.

Business Transfers

If Bum Bumz is acquired, merged, or undergoes a similar transaction, visitor information may be transferred to the new owner as part of the business assets.

Data Security for Bum Bumz Collectors

We take reasonable measures to protect your information from unauthorized access, alteration, or disclosure. Our security practices include:

• HTTPS encryption for all data transmitted between your browser and our servers
• Secure storage of email subscriber lists with access limited to authorized personnel
• Regular security reviews of third-party service providers who handle Bum Bumz visitor data
• Prompt deletion of outdated data according to our retention schedules

No online system is 100% secure. While we implement industry-standard protections, we cannot guarantee absolute security of data transmitted to or stored by Bum Bumz.

Your Privacy Rights

Depending on where you live, you may have specific rights regarding your personal information. Bum Bumz respects these rights and provides mechanisms to exercise them.

Rights for All Users

• Access: Request a copy of the personal information we hold about you
• Correction: Ask us to update inaccurate or incomplete data
• Deletion: Request that we delete your personal information, subject to legal retention requirements
• Opt-out: Unsubscribe from Bum Bumz email newsletters at any time using the link in every message

GDPR Rights (European Union)

If you are located in the EU, you have additional rights under the General Data Protection Regulation:

• Data portability: Receive your data in a structured, machine-readable format
• Object to processing: Opt out of certain data uses, like analytics and marketing
• Restrict processing: Limit how we use your data in specific situations
• Withdraw consent: Revoke permission for data processing at any time
• Lodge a complaint: Contact your local data protection authority if you believe we’ve mishandled your information

CCPA/CPRA Rights (California)

California residents have rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Know: Learn what personal information Bum Bumz collects, uses, and shares
• Delete: Request deletion of your personal information
• Opt-out of sale/sharing: We do not sell personal information, but you may opt out of data sharing for targeted advertising
• Correct: Request correction of inaccurate personal information
• Limit sensitive data use: Restrict use of sensitive personal information (note: we do not collect sensitive data like Social Security numbers or precise geolocation)
• Non-discrimination: Exercise privacy rights without receiving different service levels or pricing

VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), UCPA (Utah)

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights, including:

• Access personal data Bum Bumz processes
• Correct inaccuracies in your personal data
• Delete personal data we hold about you
• Obtain a copy of your data in a portable format
• Opt out of targeted advertising and data sales (we do not sell data)

How to Exercise Your Rights

To make a privacy request, email us at the address below. Include “Privacy Request” in the subject line and specify:

• Your full name and email address associated with Bum Bumz (if you subscribed to our newsletter)
• The specific right you wish to exercise (access, deletion, correction, opt-out, etc.)
• Your state or country of residence if requesting rights under GDPR, CCPA, or other regional laws

We will respond to verified requests within 30–45 days. For complex requests, we may extend this timeline and will notify you of any delay.

Privacy Protections for Children Collecting Bum Bumz

Bum Bumz is not directed to children under 13, and we do not knowingly collect personal information from children without parental consent, in compliance with the Children’s Online Privacy Protection Act (COPPA).

If a parent or guardian believes we have inadvertently collected information from a child under 13, please contact us immediately. We will delete such data promptly upon verification.

While collectible plush like Hello Kitty BumBumz and Strawberry Shortcake BumBumz appeal to younger audiences, our site is designed for adult collectors and parents researching products on behalf of children. We encourage parents to supervise children’s online activity.

Third-Party Links on Bum Bumz

Our site includes links to Amazon product pages, licensed character brand sites, and other external resources. Once you click a link leaving Bum Bumz, you are subject to the privacy policy of that third-party site.

We are not responsible for the privacy practices of Amazon, Sanrio (Hello Kitty), or other external platforms. Review their privacy policies before sharing personal information.

International Data Transfers

Bum Bumz is based in the United States. If you visit our site from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

By using Bum Bumz, you consent to the transfer of your information to countries that may have different data protection laws than your home jurisdiction. We take steps to ensure adequate protections are in place, including using service providers that comply with international frameworks like the EU-U.S. Data Privacy Framework.

How Long We Keep Your Information

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Specific retention periods include:

• Newsletter subscribers: Until you unsubscribe or request deletion, plus up to 60 days to process the removal
• Contact form inquiries: Up to 2 years to provide continuity if you follow up on a previous question
• Analytics data: Aggregated and anonymized after 26 months in line with Google Analytics defaults
• Server logs: Up to 90 days for security and troubleshooting purposes

After retention periods expire, we securely delete or anonymize your data.

Email Communications From Bum Bumz

When you subscribe to our newsletter, you’ll receive updates about new collectible plush releases, licensed character collaborations, collecting tips, and care guides. We typically send 2–4 emails per month, though frequency may vary during major product launches.

Every email includes an unsubscribe link. Clicking it removes you from our mailing list within 48 hours. You may still receive transactional emails (like responses to contact form inquiries) even after unsubscribing from marketing emails.

We do not sell or rent our email list to third parties. Your subscription is used solely for Bum Bumz communications.

Do Not Track Signals

Some browsers offer “Do Not Track” (DNT) settings that send a signal to websites requesting they not track your activity. Currently, there is no industry standard for responding to DNT signals, and Bum Bumz does not alter data collection practices based on DNT settings.

You can still control tracking through cookie settings (see “Cookies and Tracking Technologies” above) or by using browser privacy extensions.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, new legal requirements, or improvements to our site. When we make material changes, we will update the “Last Updated” date at the top of this page and may notify active newsletter subscribers via email.

Continued use of Bum Bumz after changes take effect constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page occasionally, especially if you’re a regular visitor following new plush releases or licensed character drops.

Contact Us About Privacy

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to report a data concern, please reach out:

For privacy-specific inquiries, you may also email us using “Privacy Request” or “Data Rights” in the subject line. We respond to all verified requests within 30–45 days.

Last Updated: 2026-08